Hamilton Group News:
THE HAMILTON GROUP ORGANIZED
Public Relations and Marketing Communications Firm To Stress “Total Branding” and Direct Senior Level Client Service
New York, NY, June 5, 2001…The Hamilton Group announced today that it is open for business. The new firm is owned and managed by two senior public relations executives and a senior sports executive.
John H. Frew will serve as president and CEO of The Hamilton Group. He has 25-years of public relations experience, mostly with agencies. Frew was most recently chief operating officer of The MWW Group of East Rutherford, New Jersey, part of Golin Harris, and vice chairman of Cohn & Wolfe, part of The WPP Group.
Joining him is Richard S. Brooks, executive vice president and director of client services, who served as a senior executive at The MWW Group and Cohn & Wolfe, as well as spending 12 years at BMW of North America in various communications functions.
The firm’s third principal is Larry Keating, a sports executive for 32 years who served as Seton Hall University’s athletic director from 1985 to 1997. During his tenure at Seton Hall, the university significantly increased its prominence in collegiate sports by capturing more than 20 Big East Conference championships and reaching the NCAA Final Four in men’s basketball in 1989. Keating, also an executive vice president, directs the firm’s sports marketing business as well as the company’s financial and administrative functions.
“Members of The Hamilton Group have been fortunate to develop public relations programs for some of the most well-known and successful brands in the world,” stated Frew. “We look forward to work with established and emerging companies to strengthen their brand strategies through carefully developed and executed communications programs.”
The firm advocates a “Total Branding” approach in order to identify the essence of an individual brand and then introduce and reinforce brand attributes in every facet of a communications program. “Every strategy and every tactic we develop is driven by the brand identity,” Frew states.
Frew continued, “Each of us wants to get back to the hands-on creation and management of programs that produce great results for our clients. The Hamilton Group was designed from its inception to provide senior level counsel to clients in a variety of businesses and provide access to nearly 90 years of our combined experience.”
The Hamilton Group opens its doors with a diverse group of clients from the consumer and business-to-business marketing, healthcare, and sports marketing sectors. “Our plan is to offer a wide range of consulting and executional services to companies that value independent and seasoned counsel combined with superior and cost-efficient execution. We will not limit ourselves to niches,” commented Frew.
<< -- Back